Creative’s Guide to Websites
Lillie Brown | Creative Plus Business
- 6 – 8pm
SACC is offering a three-part series of online Creative Plus Business courses to the community for free. Participants can book for one course or for the whole series. You will be able to access the course from home, or join our log on at SACC if you’d prefer to share the experience.
Creatives, arts organisations and small businesses all need a website, but where to begin when there are so many tech and design hurdles to navigate?
A website is an essential part of any marketing strategy, but with a little thought and planning it can be much more than a passive online portfolio display. A creative’s website can be a centralised place to showcase services, a marketing tool to share stories and case studies, and an educational platform to help clients and customers understand everything they need to know about your craft, your purpose and the offerings you have that meet their wants and needs.
Creative’s Guide to Websites is a practical workshop for beginners that examines best practice for creatives to present their websites, with examples and helpful resources for DIY design.
With a specific focus on the arts and creative industries, this workshop will cover:
+ Starting with the Why – Outlining the goals for your website and why they matter.
+ The importance of planning, making a Site Map and organising the content.
+ Designing a website that focuses on proactive sales as well as a passive portfolio.
+ Do It Yourself or Hire a Designer? The pros and cons of design options, with suggestions.
+ Choosing the best platform for a DIY website.
+ Planning for maintenance and keeping a website up to date.
Creative’s Guide to Websites is a collaborative workshop and participants will be encouraged to ask questions, share experiences and ideas, make connections and foster peer relationships.
What do I get? All participants of this workshop also receive:
+ Lifetime access to a Dropbox folder jam-packed with additional resources and helpful links.
+ A Workbook to assist with the practical elements of the workshop.
+ Access to additional free webinars to supplement the material covered in the workshop.
+ The possibility of further one-to-one business advice, mentoring and support from one of our creative industries business specialist advisors. We have a whole team ready to help!
Who is presenting?
Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple to understand and actionable strategies to help them fulfil their vision – including Creative Plus Business!
