Creative’s Guide to Selling Online
Lillie Brown | Creative Plus Business
- 6 – 8pm
SACC is offering a three-part series of online Creative Plus Business courses to the community for free. Participants can book for one course or for the whole series. You will be able to access the course from home, or join our log on at SACC if you’d prefer to share the experience.
You’ve poured your passion into your craft, art or products, and the time has come to share with the world. What are the basics to building an online business?
Selling online and using e-commerce can be overwhelming at first, especially for creatives – but where to begin? Creative’s Guide to Selling Online is a beginner’s course ideal for any creatives with little or no experience, who have products or services ready to sell, and no idea how to get their online sales set up. The workshop covers the easiest path to digital commerce, and the best ways to untangle the mess of legal jargon, platform choices, and marketing mysteries.
With a focus on people selling in the arts and creative industries, this workshop will cover:
+ Understanding the process of selling online, including the pros and cons to watch for.
+ Preparing for the basics of an online business – registration, banking, accounting, stock management, legal requirements, consumer regulations and more.
+ Understanding eCommerce model and choosing the best one for your business.
+ Dropshipping and the elements of using external parties to help with sales and productions.
+ The Customer Journey, and how to craft an experience to remember (including unboxing).
+ The Basics of marketing, how to build an audience and connect with customers.
Creative’s Guide to Selling Online is a collaborative workshop and participants will be encouraged to share experiences and ideas, make connections and foster peer relationships.
What do I get? All participants of this workshop also receive:
+ Lifetime access to a Dropbox folder jam-packed with additional resources and helpful links.
+ A One-Page Marketing Plan template to assist with the practical elements of the workshop.
+ Access to additional free webinars to supplement the material covered in the workshop.
+ The possibility of further one-to-one business advice, mentoring and support from one of our creative industries business specialist advisors. We have a whole team ready to help!
Who is presenting?
Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple to understand and actionable strategies to help them fulfil their vision – including Creative Plus Business!