Creative’s Guide To Marketing
Lillie Brown | Creative Plus Business
- 6 – 8pm
SACC is offering a three-part series of online Creative Plus Business courses to the community for free. Participants can book for one course or for the whole series. You will be able to access the course from home, or join our log on at SACC if you’d prefer to share the experience.
Many creatives hate the idea of selling, but what if marketing could be more than impersonal hustle? How about a strategic approach that focuses on people first?
Marketing is one of the most despised and least understood aspects of running a creative business or working in the arts. Most creatives hate to sell and would rather be making than hustling. However, there is a simple solution to making marketing more palatable – take out the sales and focus on the strategy. The Creative’s Guide to Marketing workshop shares a simple six-step marketing approach that has been designed to take the pain out of promotion.
Participants will learn all the following, with a focus on arts practice and creative industries:
+ Re-imagining traditional marketing in a way that makes sense for creativity and the arts.
+ Getting the foundational elements of “YOU” marketing right, without the terror of a deadline.
+ Understating the breadth of our ‘customers’, from clients to funding bodies to audience.
+ Knowing and learning from our peers, and from word-of-mouth.
+ Choosing the best digital and ‘old school’ tactics to help achieve your marketing goals.
More resources and templates will also be provided to help create a marketing action plan.
This workshop has been designed by creatives for creatives and includes ideas for ‘homework’.
What do I get? All participants of this workshop also receive:
+ Lifetime access to a Dropbox folder jam-packed with additional resources and helpful links,
+ A Marketing Plan Template and Action Plan Template to assist with future marketing,
+ Access to additional free webinars to supplement the material covered in the workshop,
+ The possibility of further one-to-one business advice, mentoring and support from one of our creative industries business specialist advisors. We have a whole team ready to help!
Who is presenting?
Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple to understand and actionable strategies to help them fulfil their vision – including Creative Plus Business!